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about us

Our company at a glance

LaRue Planning & Management has worked with an extensive array of local governments throughout Florida. We specialize in current and long-range local planning, as well as day-to-day zoning administration.

Our team of AICP certified planners promise to work diligently alongside your staff to meet the needs of your community.

"Jim LaRue, and the entire planning team, provided valuable redevelopment services to the City of South Miami. Their analysis and assessment not only contained a best use strategy it also included regulatory strategies to achieve the new Vision. The South Miami Community Redevelopment Agency would not hesitate to hire LaRue Planning for future projects."


Stephen David, SMCRA Director

Experienced Staff

James G. LaRue, AICP


Recipient 2015 Roland Eastwood Planner of the Year Award

Jim began his career in Florida local government more than 20 years ago, with positions ranging from city planning and zoning director to county administrator. As president of LaRue Planning and Management he has provided management and planning solutions to Florida cities, counties and special assessment districts. His expertise in Comprehensive Plan Amendments, Evaluation and Appraisal Reports, as well as Land Development Code revisions, allow Jim to act as liaison between clients and the Department of Economic Opportunity.


Jim also serves as a Florida State University Center for Public Management adjunct/consultant/trainer, facilitating numerous classes designed for public management employees within the State.



Ben L. Smith, AICP, LEED GA


Ben joined LPM in 2007, after receiving his Bachelor’s Degree from the University of Florida. Since then he has become an AICP certified planner and has also earned the designation of Leadership in Energy and Environmental Design Green Associate (LEED GA).


As a Senior Planner, he has become skilled in site plan review and providing a variety of other zoning related services for our local government clients. In addition, Ben has also been instrumental in preparing many Comprehensive Plan Amendments and Land Development Code revisions.




Wm. F. "Bill" Brisson, AICP


Bill has been a professional problem solver and expert witness in the fields of planning, marketing and economic analysis since 1970. Having consulted for both the public and private sectors, he views the planning challenges facing our communities from both perspectives, lending practicality to the art of planning.


Bill’s ability to identify the core aspects of a problem and attention to detail have resulted in creative solutions to a variety of complex issues for communities throughout Florida. He is an integral part of the LPM team, his knowledge and experience is invaluable.




Gloria L. Pellito


Gloria has been with the firm since 2006. As office manager, she diligently coordinates all of the company's daily operations including specific planning and management projects. She is a motivated self-starter, and coordinates project time schedules along with all accounting and human resources for the firm.


Gloria's career, which started on Wall Street, has revolved around streamlining office procedures as well as implementing and supervising accounting departments for various sized firms. Gloria provides essential quality control services for the firm.




Mohsen Salehi, AICP, ITE (F)


A seasoned project manager and award-winning planner, Mohsen has played a major role in development of Comprehensive Plans, community plan updates, as well as master planning/urban design for context sensitive corridors. Mohsen possesses strong analytical skills and technical background. He has been assisting various county and municipal governments and private clients throughout Florida in land use, transportation/infrastructure planning and redevelopment projects. He is a knowledgeable and resourceful team member of LPM.